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CEO & Founder

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

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Articles featuring  

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FACT CHECK
Opinion
Environment

Who’s Killing Antarctica’s Ecosystem? The Dark Side of Krill Harvesting

‍The Antarctic Crisis No One’s Talking About
FACT CHECK
Opinion
Nutrition

Don’t listen to this influencer's advice, fruit is not making you fat.

It's more likely to have the opposite effect.
FACT CHECK
Opinion
Health

Are Podcast Hosts Spreading Health Misinformation? What the Latest Studies Reveal

Podcast hosts can unknowingly spread health misinformation—learn how to spot and avoid it.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

From Mic to Myth: The Alarming Rise of Health Misinformation in Podcasts
FACT CHECK
Opinion
Environment

Who’s Killing Antarctica’s Ecosystem? The Dark Side of Krill Harvesting

‍The Antarctic Crisis No One’s Talking About
FACT CHECK
Opinion
Nutrition

Don’t listen to this influencer's advice, fruit is not making you fat.

It's more likely to have the opposite effect.
FACT CHECK
Opinion
Health

Are Podcast Hosts Spreading Health Misinformation? What the Latest Studies Reveal

Podcast hosts can unknowingly spread health misinformation—learn how to spot and avoid it.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

From Mic to Myth: The Alarming Rise of Health Misinformation in Podcasts
FACT CHECK
Opinion
Nutrition

No, Fibre Isn’t Useless – Why Dr Ede's Comments on DOAC Are Wrong

Dr. Georgia Ede claims fibre is unnecessary—but the science says otherwise. We debunk the myths and reveal why fibre is essential for your health.
FACT CHECK
Opinion
Food Systems

Reimagining the Food System Through Circular Thinking

What Is the Circular Economy, and Why It Could Transform the Food System
FACT CHECK
Opinion
Nutrition

Are oats still a healthy breakfast choice? Debunking the latest social media myth

The claim that oats are not a healthy breakfast choice for those with sedentary lifestyles does not align with the wealth of scientific evidence supporting the health benefits of oats.
FACT CHECK
Opinion
Environment

Who’s Killing Antarctica’s Ecosystem? The Dark Side of Krill Harvesting

‍The Antarctic Crisis No One’s Talking About
FACT CHECK
Opinion
Nutrition

Don’t listen to this influencer's advice, fruit is not making you fat.

It's more likely to have the opposite effect.
FACT CHECK
Opinion
Health

Are Podcast Hosts Spreading Health Misinformation? What the Latest Studies Reveal

Podcast hosts can unknowingly spread health misinformation—learn how to spot and avoid it.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

From Mic to Myth: The Alarming Rise of Health Misinformation in Podcasts