The Facts About Protein: Why Science Says More Isn’t Always Better
Coral Red: Mostly False
Orange: Misleading
Yellow: Mostly True
Green: True
Jessie Inchauspé, known as the Glucose Goddess, recently claimed that the current recommended daily protein intake of 0.8 grams per kilogram of body weight is “a joke” and that people should aim for about 2 grams per kilogram to thrive. Conflicting advice on protein intake is rife on social media. Amid growing confusion, it is easy to start overthinking every meal. We bring you a reality check so you can make informed decisions about what is right for you.
While higher protein intake is beneficial for muscle gain and strength, especially for athletes or those engaging in regular strength training, experts’ recommendation for most adults tends to fall between 1 and 1.2 grams per kilogram per day. Inchauspé's suggestion is more aligned with the needs of specific groups like strength athletes rather than the general population.
Social media is full of one-size-fits-all solutions promising to enhance well-being or even cure ailments. These simplistic answers often overlook the complexity of individual health needs, which in some cases can lead to potential harm.

Cross-check facts: Compare the information with multiple trusted sources to confirm accuracy.
Article updated on March 24, 2025 to reflect response from the Glucose Goddess' team. See final paragraph for further details.
The current recommended dietary allowance (RDA) for protein is 0.8 grams per kilogram of body weight per day.
Protein needs can vary at different stages of our life. Various factors such as pregnancy, being elderly, illnesses or long-term conditions can all increase protein requirements (source). For example, elderly people can get sarcopenia (decline in muscle mass) from low protein diets.
Inchauspé suggests that everyone should aim for about 2 grams of protein per kilogram of body weight daily to "thrive and build muscle mass." There are certain groups of people who would benefit from increasing their protein intake, such as strength athletes or older people. Even then, recommendations generally fall between 1-1.2 and 1.6g per kg of body weight. We contacted Jessie Inchauspé’s team to ask for clarification regarding the basis of this 2g recommendation. In their response, her team specified that “1.6 to 2g per kg of bodyweight was ideal for athletes or older adults to prevent muscle loss.”
According to Dr Federica Amati, Nutrition Lead at Imperial College London’s School of Medicine, 2 grams per kilogram of body weight goes above even what is recommended for improving strength and body composition, so suggesting that this is what everyone should aim for is not appropriate.
So what about the general population? Dr Federica Amati breaks down Inchauspé’s claims against the available evidence on protein intake and health outcomes across various populations:
The recommended amount is calculated to provide more than what 97.5% of the adult population (18-65) need to maintain healthy muscle mass (the minimum is actually 0.71 g/kg). It is not a recommended minimum intake, it is the recommended intake.
Most adults get 1-1.2g/kg from food alone and 70-80% of that comes from animal protein. We don’t need to be encouraging MORE animal protein consumption to benefit public health.
1.6g/kg of ideal body weight, an important distinction to make whenever talking about protein, is for sure a higher recommended amount for people engaging in progressive load strength training - not those who get the bare minimum of 150 minutes of exercise per week.
Older adults also need to increase their protein to retain healthy muscle mass, but movement is key here too and it increases to about 1-1.2g/kg.
Inchauspé’s post comes in the midst of a “protein hype,” which has led to a massive increase in sales of products boasting a high protein content. Registered Nutritionist Rhiannon Lambert recently addressed this issue in the podcast The Wellness Scoop:
“I think my job here just comes in to remind you that 1 to 1.2 grams per kilogram is kind of a rough ideal [...] For most people you don’t need to be overthinking it.”
Contrary to Inchauspé’s claim that we are all “under-proteined,” evidence shows that in industrialised countries, protein deficiency is rarely a concern. According to the British Dietetic Association, “In the UK, overconsumption of protein is common across all age groups and sexes” (source).
Is There Such a Thing as Too Much Protein?
Overly focusing on protein intake among people who follow a ‘regular lifestyle,’ in the sense that they follow the minimum recommendations for weekly exercise, could also lead people to supplementation and overconsumption.
Chronic high protein intake refers to consistently consuming more than 2g of protein per kg of body weight (so above what Inchauspé recommends we should all aim for). It can lead to digestive, renal, and vascular abnormalities and is therefore not generally recommended (source). In these quantities, “extra protein is not used efficiently by the body and may impose a metabolic burden on the bones, kidneys, and liver” (source).
Diets that are particularly high in protein tend to be associated with increased intake of saturated fats which can lead to negative outcomes (source), mainly relating to cardiovascular health.
What about longevity?
Inchauspé supports her claim by saying that protein is “the key to longevity.” However, according to Dr Amati, Inchauspé’s suggestion to disregard recommended protein amounts does not support long-term health.
For example, Inchauspé’s post could encourage people to consume more animal protein than they already do, in an effort to boost their daily protein intake. Indeed the examples listed for protein-rich meals here are: eggs, greek yoghurt, salmon and chicken.
On the other hand, studies have pointed to the role of increased plant protein intake to support long-term health outcomes. In this meta-analysis of 31 studies, researchers concluded that replacing foods high in animal protein with plant protein could have positive effects on longevity.
To echo Rhiannon Lambert’s words on this topic, people don’t eat grams of protein, they eat foods. Focusing on a variety of plant and animal protein, with more education around plant proteins, is what we need to focus on to improve public health.
Final Thoughts
This leads us to a significant issue posed by broad nutritional advice given on social media. This post by Jessie Inchauspé suggests that we should all eat more protein than we currently do, and think very carefully about protein intake, while data shows that the majority of people in countries like the UK or the US already meet protein requirements.
While Inchauspé suggests increasing protein intake through whole foods, this heightened focus on protein and fear of deficiency could lead people to unnecessarily turn towards protein supplements.
In reality, the focus should be on maintaining a well-balanced diet, which should provide everyone with the necessary amount of protein, but also with other essential nutrients to support overall health.
Other experts like Professor Tim Spector, Professor of Epidemiology at King’s College London, note that fears of protein deficiencies are generally unnecessary. Indeed he says that the real deficiency we suffer from in countries like the UK is that in fibre, which most people don’t consume enough of (source). Most high protein western diets are low in fibre and high in red meat and this leads to increased risk of Diverticulosis (inflammatory pouches in the colon).
This illustrates the importance of placing variety and balance at the forefront of nutrition discussions. Instead, social media narratives tend to use fear mongering techniques that get people to zoom onto one single issue (or non-issue) and forget the big picture.
Update and Clarification
We appreciate Jessie Inchauspé and her team's response to our request for clarification regarding the basis of the 2g protein recommendation. The studies provided highlight the importance of adequate protein intake for maintaining muscle mass and reducing the risk of certain chronic diseases. On the other hand, these studies also do not support the claim that all adults should aim for 2 grams of protein per kilogram of body weight daily.
The first study referenced does not directly address protein intake, but rather medication used in diabetes treatment. Another study explores the association between muscle mass and mortality in older adults, emphasising the benefits of higher protein intake in this demographic but not advocating for a universal increase to 2 grams per kilogram.
Regarding the claim that many are "under-proteined," the evidence suggests that protein deficiency is more relevant to specific subpopulations, such as the elderly in long-term care facilities. In countries like the United States, data shows that most individuals already meet or exceed their protein requirements.
While these studies underscore the benefits of dietary protein, discussions about potential risks associated with high protein intake, particularly regarding kidney function, generally do not apply to healthy individuals. However, they do not support a broad recommendation to increase protein intake to 2 grams per kilogram for all adults.
Based on our research, including the studies provided by Inchauspé's team and data on protein consumption in Western countries, the evidence does not support a universal recommendation for all adults to aim for 2 grams of protein per kilogram of body weight.
Disclaimer
This fact-check is intended to provide information based on available scientific evidence. It should not be considered as medical advice. For personalised health guidance, consult with a qualified healthcare professional.
Sources + Further Reading
Berkshire HealthCare, NHS (2020). “The importance of protein in your diet.”
Grocery Gazette (2025). “Ocado: Social media drives up demand for high-protein food.”
One Blue Dot. “Nutritional Considerations: Protein.”
Wu, G. (2016). “Dietary protein intake and human health.”
Delimaris, I. (2013). “Adverse Effects Associated with Protein Intake above the Recommended Dietary Allowance for Adults.”
BMJ (2020). “Dietary intake of total, animal, and plant proteins and risk of all cause, cardiovascular, and cancer mortality: systematic review and dose-response meta-analysis of prospective cohort studies.”
Public Health England (2020). “NDNS: results from years 9 to 11 (combined) – statistical summary.”
Li, R. et al. (2018). "Associations of Muscle Mass and Strength with All-Cause Mortality among US Older Adults."
Espinosa-Salas, S. & Gonzales-Arias, M. (2023). "Nutrition: Macronutrient Intake, Imbalances, and Interventions."
Devries, M.C. (2018). "Changes in Kidney Function Do Not Differ between Healthy Adults Consuming Higher- Compared with Lower- or Normal-Protein Diets: A Systematic Review and Meta-Analysis."
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