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CEO & Founder

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

Articles featuring  

Robbie Lockie

FACT CHECK
Opinion
Health

The Belle Gibson Scandal: How Wellness Misinformation Endangers Public Health

When Belle Gibson lied about curing her cancer by eating fruits and vegetables, it wasn't just morally wrong, it was a threat to public health.
FACT CHECK
Opinion
Health

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar
FACT CHECK
Opinion
Ethics

From Cow to Cup: The Journey of Dairy Most Consumers Don't See

A deep dive in to the impact of the dairy industry, and a reality-check regarding the awareness most consumers have about farming cows for milk.
FACT CHECK
Opinion
Environment

Who’s Killing Antarctica’s Ecosystem? The Dark Side of Krill Harvesting

‍The Antarctic Crisis No One’s Talking About
FACT CHECK
Opinion
Nutrition

Are vegan men 'frail' and more likely to die young? What does the data suggest?

John Ely of the Daily Mail claims that vegan men are “frail” and face a higher risk of early death, based on his interpretation of a recent study.
FACT CHECK
Opinion
Environment

Methane in the Food System: A Hidden Driver of Climate Change and What We Can Do About It

It’s not just cow burps—our food system is a major methane machine.
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Articles featuring  

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FACT CHECK
Opinion
Food Systems

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).
FACT CHECK
Opinion
Nutrition

The Facts About Protein: Why Science Says More Isn’t Always Better

The Glucose Goddess claims that we should all aim for 2g of protein per kg of body weight every day. What do the experts think?
FACT CHECK
Opinion
Health

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar
FACT CHECK
Opinion
Health

What is collagen and should you be supplementing it?

Is Collagen the secret to youthful skin and strong joints—or just hype? Let's see what the science says.
FACT CHECK
Opinion
Food Systems

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).
FACT CHECK
Opinion
Nutrition

The Facts About Protein: Why Science Says More Isn’t Always Better

The Glucose Goddess claims that we should all aim for 2g of protein per kg of body weight every day. What do the experts think?
FACT CHECK
Opinion
Health

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar
FACT CHECK
Opinion
Health

What is collagen and should you be supplementing it?

Is Collagen the secret to youthful skin and strong joints—or just hype? Let's see what the science says.
FACT CHECK
Opinion
Food Systems

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).
FACT CHECK
Opinion
Nutrition

The Facts About Protein: Why Science Says More Isn’t Always Better

The Glucose Goddess claims that we should all aim for 2g of protein per kg of body weight every day. What do the experts think?
FACT CHECK
Opinion
Health

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar
FACT CHECK
Opinion
Health

What is collagen and should you be supplementing it?

Is Collagen the secret to youthful skin and strong joints—or just hype? Let's see what the science says.
FACT CHECK
Opinion
Food Systems

What Do Egg Prices Have To Do With Pandemics? Understanding the Bird Flu Crisis

The current egg price crisis isn't just costing consumers more money, it's putting farmers at risk, as well as causing concern for another pandemic. This feature explores the impacts of avian flu (H5N1).
FACT CHECK
Opinion
Nutrition

The Facts About Protein: Why Science Says More Isn’t Always Better

The Glucose Goddess claims that we should all aim for 2g of protein per kg of body weight every day. What do the experts think?
FACT CHECK
Opinion
Health

The High-Protein, Gut-Friendly Food That's Been a Staple for Centuries—And It's Going Mainstream

From gut health to heart health, this fermented food checks more boxes than your average protein bar
FACT CHECK
Opinion
Health

What is collagen and should you be supplementing it?

Is Collagen the secret to youthful skin and strong joints—or just hype? Let's see what the science says.