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CEO & Founder

Robbie Lockie

Robbie is the CEO & Founder of Freedom Food Alliance

About Robbie

Robbie Lockie is the CEO and founder of The Freedom Food Alliance and is a digital media expert and food transparency campaigner with over 20 years of experience in user experience design, web development, and video production. The Freedom Food Alliance is a consumer awareness organization working to cut through the noise in the global food industry and equip consumers with the most accurate, science-backed information.

Robbie's passion for plant-based living, environmental sustainability, and animal welfare drives their mission to expose corporate deceit and promote food system change. They leverage their skills in social media strategy and creative direction to create impactful content and campaigns that inform and inspire millions. They are also a strategic advisor and media ambassador for the Plant Based Treaty, a landmark international treaty that puts food systems at the heart of combating the climate crisis.

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Articles featuring  

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FACT CHECK
Opinion
Nutrition

Yes, We Have Long-Term Data on Diets—Here’s the Proof You Need To Know

Scientists have been tracking these dietary patterns for decades.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

Dr Gemma Newman is a medical doctor, lifestyle medicine advocate, author and public health expert.
FACT CHECK
Opinion
Nutrition

Plants are good for you, so why do wellness influencers call them toxic?

This fact check examines whether scientific evidence supports the claim that oxalate-rich foods should be avoided.
FACT CHECK
Opinion
Nutrition

No, Fibre Isn’t Useless – Why Dr Ede's Comments on DOAC Are Wrong

Dr. Georgia Ede claims fibre is unnecessary—but the science says otherwise. We debunk the myths and reveal why fibre is essential for your health.
FACT CHECK
Opinion
Nutrition

Yes, We Have Long-Term Data on Diets—Here’s the Proof You Need To Know

Scientists have been tracking these dietary patterns for decades.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

Dr Gemma Newman is a medical doctor, lifestyle medicine advocate, author and public health expert.
FACT CHECK
Opinion
Nutrition

Plants are good for you, so why do wellness influencers call them toxic?

This fact check examines whether scientific evidence supports the claim that oxalate-rich foods should be avoided.
FACT CHECK
Opinion
Nutrition

No, Fibre Isn’t Useless – Why Dr Ede's Comments on DOAC Are Wrong

Dr. Georgia Ede claims fibre is unnecessary—but the science says otherwise. We debunk the myths and reveal why fibre is essential for your health.
FACT CHECK
Opinion
Nutrition

Yes, We Have Long-Term Data on Diets—Here’s the Proof You Need To Know

Scientists have been tracking these dietary patterns for decades.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

Dr Gemma Newman is a medical doctor, lifestyle medicine advocate, author and public health expert.
FACT CHECK
Opinion
Nutrition

Plants are good for you, so why do wellness influencers call them toxic?

This fact check examines whether scientific evidence supports the claim that oxalate-rich foods should be avoided.
FACT CHECK
Opinion
Nutrition

No, Fibre Isn’t Useless – Why Dr Ede's Comments on DOAC Are Wrong

Dr. Georgia Ede claims fibre is unnecessary—but the science says otherwise. We debunk the myths and reveal why fibre is essential for your health.
FACT CHECK
Opinion
Nutrition

Yes, We Have Long-Term Data on Diets—Here’s the Proof You Need To Know

Scientists have been tracking these dietary patterns for decades.
FACT CHECK
Opinion
Nutrition

Steven Bartlett’s Podcast and the Spread of Health Misinformation: A Doctor’s Response

Dr Gemma Newman is a medical doctor, lifestyle medicine advocate, author and public health expert.
FACT CHECK
Opinion
Nutrition

Plants are good for you, so why do wellness influencers call them toxic?

This fact check examines whether scientific evidence supports the claim that oxalate-rich foods should be avoided.
FACT CHECK
Opinion
Nutrition

No, Fibre Isn’t Useless – Why Dr Ede's Comments on DOAC Are Wrong

Dr. Georgia Ede claims fibre is unnecessary—but the science says otherwise. We debunk the myths and reveal why fibre is essential for your health.